The Baseball Desert

Thursday, September 18, 2003

Me too

Major League Baseball will today unveil its new "I Live For This" advertising / marketing campaign, featuring some of the game's biggest stars (Derek Jeter, Sammy Sosa, Ichiro Suzuki and Pedro Martinez) speaking about why they love the game. It's obviously a very rose-tinted view of the game, but I like the ads - I've watched all four, and every time the "I live for this" punchline comes, I want to shout out "Yeah, me too...!"

This is swiftly becoming a Baseball Desert trademark phrase, but, God, I love this game!